How Brand Strategy Drives Business Growth
Branding is an important aspect of expanding your business online. A strong brand fosters trust among potential customers and creating it is one of the most effective methods to distinguish your company from the rivals. Nowadays, the best and most effective way to ensure your business’s long-term...
Having a strong brand is a driving force of revenue
The Prophet Brand Relevance Index reveals that the revenue growth of the most relevant brands have outperformed the S&P 500 average by 28% over the last decade. Size and familiarity aren’t enough: More than a billion people may use Facebook and Twitter, but those brands mean little to them....
The future of brand strategy: It’s time to ‘go electric’
Data shows that as choices and channels increase, brand trustworthiness is more important to consumers than ever. At the 1965 Newport Folk Festival, Bob Dylan went electric. He plugged his guitar into an amp and proceeded to play his first all-electric set. The chords were the same as before, but...