Why Branding Is Important in Marketing
Decades ago, branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements, that distinguish one company, product, or service from another. Today, branding is more complex and even more important. PHOTO: THE BALANCE What...
What Is a Visual Identity and Why Does It Play a Crucial Role in Branding?
One of the key components of building a successful brand is developing a strong visual identity. This article looks at what a visual identity is, why it’s important for your brand, and how to build one that’s memorable and unique. Table of Contents What is a Visual Identity? Why is Visual...
10 Reasons Why Branding Is Everything (When It Comes To Your Business)
Are You Ready To Make A Good First Impression? We all know the importance of making a good first impression and if you get the chance, a second impression is just as important. But your brand design is your first impression, and the ease of use of your channels is your second impression. Before...