From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding? Welcome to the age of brand ubiquity, an era where everyone is hellbent on telling a story. About what? Doesn’t matter. Because “Branding is Everything.”...
A brand isn’t immeasurable. It has a real, tangible impact that requires strategic thinking. In a Harvard Business Review article penned by American Entrepreneur Dan Pallotta, one short sentence succinctly captures the essence of branding: “Brand is everything, and everything is brand.” With the...
In order to be successful in business, it is important to create a strong brand that will set you apart from your competition. By branding your company in a unique and memorable way, you can make it easier for customers to find you and associate your products or services with what you stand for. A...