From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding? Welcome to the age of brand ubiquity, an era where everyone is hellbent on telling a story. About what? Doesn’t matter....
A brand isn’t immeasurable. It has a real, tangible impact that requires strategic thinking. In a Harvard Business Review article penned by American Entrepreneur Dan Pallotta, one short sentence succinctly captures the essence of branding: “Brand is everything, and...
Branding is an important aspect of expanding your business online. A strong brand fosters trust among potential customers and creating it is one of the most effective methods to distinguish your company from the rivals. Nowadays, the best and most effective way to...
The Prophet Brand Relevance Index reveals that the revenue growth of the most relevant brands have outperformed the S&P 500 average by 28% over the last decade. Size and familiarity aren’t enough: More than a billion people may use Facebook and Twitter, but those...
Data shows that as choices and channels increase, brand trustworthiness is more important to consumers than ever. At the 1965 Newport Folk Festival, Bob Dylan went electric. He plugged his guitar into an amp and proceeded to play his first all-electric set. The chords...
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? The short answer is: everything. A brand represents the sum of...
