Recent research reveals that image and emotion beat fact and logic If you think you purchase the goods and services you do based upon rational thinking, think again. Have you ever wondered why ads feature beautiful models, adorable puppies, cute babies and hilarious...
Have you ever gone to the store to buy what you need, only to come out with a handful of things you didn’t need to buy? We often end up buying things that speak to us on a personal level even though we don’t really need them. This revelation is how brands...
Psychological factors, such as brand loyalty, can be a major driving force when it comes to consumer behavior. Consumers may have a strong, emotional connection with a certain brand, even if there are other products of superior quality and better value. This...
